Why 50 Cent Revealed Diddy's Horrifying Secrets - YouTube
Transcripts:
Over the next few years, Diddy and 50s beef went quiet, likely due to all the success on both sides. But behind the scenes, tension was brewing. By 2003, both men were mega stars in the rap game in their own rights. One interesting moment occurred when the two crossed paths on the 28th of August 2003 as Diddy ended up presenting the award for best rap video at the MTV VMA's award show with the winner being none other than 50 Cent for Indub.
And the award for best rap video goes to come on Playboy 50 Cent. And 50 Cent and Eminem would touch the stage dapping up Diddy seemingly on good vibes. However, that same year something would happen that changed everything because apparently one chance encounter between Diddy and 50 Cent had 50 feeling some type of way.
Apparently in 2003, New York music executive Chris Lighty, who was close to both 50 and Diddy, held a star-studded wedding where Lighty tied the knot with his wife Veronica. Both 50 and Diddy were in attendance. And 15 years later, whilst on an interview with the Breakfast Club, 50 revealed that Diddy had said something to him that made him uncomfortable.
He said, he said something to me one time a long time ago at Chris Lighty's wedding, he told me he'd take me shopping. I looked at him like, "What the what the what did you just say? Let me move, man, before I do something. You going to make me mess up the wedding." 50 would also elaborate on this strange offer on his 2020 Drink Champs interview when it was revealed that 50 and Diddy had been placed together on the same table at the wedding and it was incredibly awkward. He's like, "I have 50.
I think it's Steve Stout and Puff at the same table. He said it was the most awkward ever and that you was instigating. And it was at this point that Diddy made the strange comment offering to take 50 Cent shopping and pay for everything. Then Puff was like Yeah.
Like first he wasing him to to get st then he was like yo he's like yo so yo when we going to get the chance to you know to kick it like we can just hang out. We got to we got to kick it. Okay. He telling me we got to kick it in. He was like, "Yo, why don't we like go shopping or some I mean like I paid for it and I was like [ __ ] this just saying I got the away from him.
I was like this [ __ ] [ __ ] this just tell me he taking me shot." Clearly, this comment had gotten under 50 skin. It's unclear if this was an misinterpreted attempt at Diddy being friendly to Fiddy or a sign of disrespect trying to mock his fashion sense or perhaps even worse a deeply disturbing attempt at mind games to put 50 Cent in a subordinate position. Let me get out of No, dude.
You take me what a guy says to a girl. Talk to me like it's just me, man. Do some like a little fluffy stuff going on. Regardless of the intent, 50 was troubled by the way that Diddy was behaving at the wedding. And from 2003 onward, he would continue making subtle jabs at Diddy in his music, such as the slick line on the November 4th, 2003 Gunit track Pop and Them Thangs, where 50 joked about the time Diddy assaulted label executive Steve Stout.
Luckily, the charges were dropped and the two were back friends. They seemingly spent time on good terms, for example, being pictured together at showbiz events in 2004. But this would all change in 2006 when 50 Cent was gearing up to release his mixtape, Gunit Radio 22, Hip Hop is Dead. As before the release of this tape, 50 had been attempting to sign former Bad Boy Record star Mace to his Gunit Collective and label.
They became close with Mace even appearing in the music video to 50's hit song Window Shopper, which dropped in November 2005. Perhaps sending a sign to the world that he had been window shopping for a new record deal. Funnily enough, there's a much deeper meaning to this as it later emerged that 50 was offended and creeped out when Diddy offered to take him shopping.
And in the music video, 50 had seemingly done the exact same thing, taking Mace out for a shopping spree. Interestingly, if you look deeply at 50's lyrics in the song, there's clearly numerous jabs at Diddy that wouldn't even make sense until over 20 years later. In the hook, 50 aims open-ended bars at an unnamed hater, saying that they're mad at him and he knows why, and claiming that somebody is mad when they see him drive by, calling out an unnamed op for screw facing him, but not having the heart to diss him. Seemingly hinting at Diddy, potentially failing to resign
Mace, rapping, why you mad at 50 when you effed up your own rear? and using a double on tandra to say something is about to get stolen. A possible reference to Mace being poached by 50 Cents label. But even deeper, the song has bars which I personally think hint towards some of the sexual depravity Diddy was exposed for 20 years later.
Such as 50 opening the track saying the top feels so much better than the bottom. And if you think I'm reaching, even Charlemagne in 2018 brought this line up when 50 told him Diddy had offered to take him shopping. But you've been getting that for over a decade. I remember when you said the top feels so much better than the bottom. Yeah, I've been saying this. I've been saying this.
50 also made reference to Freeth, which would later be mentioned in a big indictment against Diddy, and a remix of the song featuring Mace would later release as part of 50's mixtape, GUnit Radio Part 16, as well as his bulletproof video game soundtrack.
Cameron would later question Mace on what on earth he was doing out shopping with 50 in the music video in a hilarious 2023 podcast. In 50 Cents video, window shopping. What was your role exactly in that? What was my role? Took you shopping. They said he scooped you and took you shopping in the video. That's what they told me. I didn't see the video in I don't know. I just was let you.
This video caused issue between 50 and Diddy as Mace was always a bad boy artist and was almost seen as Diddy's right-hand man. But ultimately, Mace was disgruntled with his deal and had made it public with one article quoting him as saying even Diddy knew he wanted to leave the label.
In fact, this MTV article seemed to portray the signing as a done deal, sporting a headline claiming that even Diddy was in favor of the deal with quotes from Mace suggesting that he had pretty much decided that joining Gunit was a done deal. Interestingly, the article suggested that Diddy and Mace had already discussed their contract buyout and that Diddy had told the news with a grin that he's certain that 50 Cent has the money to buy Mace out of his deal.
However, things weren't as sorted as they seemed with 50 claiming in a 2014 Funk Flex interview on Hot 97 that Diddy did some sucker stuff over this deal. Ever since Mace, you've always had a bad taste in your mouth. Yeah, he did some sucker. You always had a bad taste in your mouth. He was a sucker on the Mace project because he know he know what he did.
50 would recount a runin at the Nou restaurant with Diddy, claiming that Diddy told him it was all good and he was just waiting for 50 to take care of the finances to release Mace from his deal. within we was in Noble. Me, him, and Jimmy sitting there, right? He he was at the table. We were having dinner with some other people. He came over. Yo, play boy.
Yo, I thought you know you know how you going Tiffany call right now. We pick up something. They ain't going to say nothing. They going to send us an invoice later. They going to let us walk out. That's what I thought you was doing with Mace. I thought you was taking them on tour. When you come back, you going to take care of me. I said, "Oh, it ain't nothing.
So, I just waiting for you to take care of me." Interestingly, he also said that Diddy muddied the waters between 50 Cent and Jimmy Ivine, who 50 was in Nou to have a meeting with about negotiating the deal for Gunit artist the game's next album with Diddy apparently making a too good to be true offer for Mace saying that he would give him the money to sign him and complete the album and that 50 and Jimmy could keep the profits once Diddy had recouped from Mace's deal. Not only a too good to be true offer, but it also put 50 in a tough spot with Jimmy who
was there to work out the Gunit deal on the game's next album. when Jimmy gets all antsy because right now he don't know we having a meeting to talk about him actually going it's time to sell a game album again. So he's trying to figure out how to have this conversation with me.
I've never had a person say this to me ever again in my career. He says okay okay look look you guys you know make the deal like look I'll give up my profit. But you felt good about that. Yeah. Make the project and after we recoup the money that we spent take the profits man might not even get a chance to write all of the record I'm trying to write the record for.
Super super good deal. Never ever again. And you kind of feel Diddy made the deal hard. Yeah. Like after he just said something that I'm never going to hear from my career ever again. In this interview, 50 would then reveal that later Diddy eventually told him that he was really expecting a whopping $2 million to release Mace from his contract.
With 50 famously saying that Mace wasn't worth 2 million with 2 million in his pocket and that he'd have paid 1 million max. Was there a number talked about? Yeah. I was like, "What you looking for for that? How much you want?" He said 2 million. I'm like, "Mace ain't worth 2 million with 2 million in his pocket? You crazy?" He was a million over what that was supposed to He could have got a million dollars.
50 even said he felt like Diddy was trying to take advantage of him because he knew he was new to the game and that he had 2 million after the success of Get Rich or Die Trying. He was trying to do that. You knew like let me let me get that the two me. You knew and you got it. Give it to me. Yeah. Give it to I'm like man you got to be crazy man. This 2 million offer was far beyond what Mace was worth and pretty much a go f yourself offer.
Diddy was pretending to be serious about letting 50 sign Mace basically to waste his time and money. As Mace explained later, did he essentially block the deal from going through? Gunit was uh somewhat a deal that you guys tried to make happen. What What went wrong with that deal? You want the honest answer? That's That's That's what we on there for.
You know why it didn't go through? Did he didn't let it go through? That's the reason it didn't go through. He wanted 50 to give him all of the money he thought I owed him. And I thought he owed me money. So that was always the underlining battle, the invisible battle. So then when I said I wanted I wanted to go with Gunit, he was trying to get all of the money back from 50 Cent. 50 Cent is a street guy.
He's not going to pay that. Mhm. You know, so then you run into issues. So when I when Puff, he just he just kept saying he wanted 2 million, then he wanted 3 million, and he was just trying to make it where we wouldn't have a budget. If you give him all the money, he you know, you know how Puff is, you going to cut your arm off to get free.
Okay? So if you get free, you going to have an invisible leg or this was a furious headto-head and a deep situation when you think about it. 50 came up as a rapper and reached the top of the game before trying his hand at business and the executive positions. Meanwhile, Diddy had somehow managed to climb the greasy pole as an executive with handy deals made behind the scenes that propelled him to the top of the boardroom as a label executive with Diddy using his industry clout and the help of actually talented writers like
50 to eventually make himself a famous rapper too. Now 50, a successful artist, was trying to poach one of the most famous artists who had helped Diddy make a name for himself. This would represent a serious challenge for dominance in the back rooms of the rap industry and set the stage for an intense beef that would unfold for years to come.
50 Cent would escalate the beef to new heights when he dropped his P Diddy diss track, The Bomb, aka hip hop, ahead of that mixtape's release. Articles began to circulate at the end of August 2006, saying 50 Cent just dropped the bomb on Diddy.
The song itself was a remix of Dead Press's classic track hip hop with one of the most iconic beats in the history of rap. On the track, 50 rap that Diddy knew who killed Biggie and that he was scared of the boys who did it from the west side. The song had a boastful hook where he claimed that him and his Gunit crew run hip hop in its entirety, not Diddy. 50 would also rant at Diddy on the outro with a long tie raid that dissed Diddy into another dimension.
He mocked Diddy's party, saying that he won't be getting invited to the white party in the Hamptons after this disc. But 50 doesn't want to come to the white parties anyway, and he doesn't want to hang out with Diddy's punk ass.
He'd then move on to rant about Diddy blocking him signing Mace, saying that he doesn't even want Mace anymore, going on to say that Diddy and Mace wasted his time on purpose and that Diddy should reimburse him $50,000 in travel fees for flying around the world trying to help Mace. He'd even claimed that somebody told him something about Diddy that he could easily expose. Now, this song caused a huge splash when it was released, but funnily enough, in recent months, since the FBI's raids on Diddy's properties, it's actually had a resurgence with YouTube commenters joking that the feds must have been spinning this song during the raid. It seemed that following this, rather than
outright beef, 50 Cent opted to kill his enemies with success. And going into 2007, in August, when the Forbes hip hop Cash King's list was announced, 50 Cent had actually overtaken Diddy, ranking number two behind Jay-Z, with Diddy in third place as the top three earning rappers.
However, it may well have been the case that 50 was actually the number one spot secretly, as the deal for Coca-Cola to buy Vitamin Water, which 50 Cent invested in early, was only announced a little more than a week before this list went public. And since 50 was set to make a rumored 9 figure sum from the deal, he may well have been number one by a landslide, but the numbers weren't actually known yet. Now, go check my vintage video on that topic if you want to know the whole story.
But clearly, there was a lot of competition between the top earners in hip-hop. And interestingly, all of them were New Yorkers. Funnily enough, despite their bitter rivalries, less than a week later, all three of these rich rappers would end up having a dramatic run-in with each other. On August 22nd, 2007, Ti and Sara's Screamfest tour would go to Madison Square Garden in New York.
And at the show, there would be a surprise performance by Ti, Jay-Z, Kanye West, 50 Cent, and Diddy. This was a wild moment and included some strange things because when Jay-Z realized 50 Cent had walked onto the stage, it seemed like a frosty introduction, and there was a little tension between them. We got Hey, you can get down. You can get down. That's up. This a real special moment.
Ain't it? Come on. You get something. This a real special moment. Uncle did it in the mother house. 50 had to come back. I make my show hot. I so appreciate it. Hey 50, I'm glad you up here cuz you can sh cuz you can share my enthusiasm.
Yeah, some have suggested that this was completely unplanned and that 50 Cent actually invaded the stage and strong armed the others into letting him stay, asserting his dominance as the king of New York rap with it being suggested that Jay's introduction showed him he was rattled and didn't have a choice but to let 50 stay on the stage. We got Hey, you can get down. You can get down. It's all this a real special moment.
A come on, you get something. This a real special moment. During Kanye's performance of Can't Tell Me Nothing, Diddy and 50 would be seen running around the stage separately, and all five would stand side by side on the stage in a legendary moment that sent the fans wild.
But quite a few weird things played out in the dynamics between these fnemies of rap royalty during this performance. 50 would begin hilariously counting a large wad of money on stage, and 50 and Diddy would then seem to walk towards each other for a moment before the camera cut back to TI. At one point, Diddy seems to be creeping up behind 50 with 50's head on a swivel and watching out for Diddy approaching him.
And perhaps for good reason, because this is where Diddy famously spanked Jay-Z's bottom in front of the whole crowd in a bizarre play of power. Now, I'll be honest, having watched this closely, it seems that 50 continually keeps his distance from Diddy with Diddy seemingly keeping eyes on 50 and often trying to get closer to him. At one point, 50 is actually distracted by the crowd and Diddy does a complete 360 turn and keeps eyes on 50's rear.
But then right at the end, Diddy actually runs in with his arm around Yay and throws his arm around 50 Cent with 50 visibly pulling back from Diddy's embrace and quickly shaking him loose. Right at the end, the two would face off for a tense moment where to me 50 looks like he's meanmugging Diddy slightly.
It was an insane moment and wild timing, all happening just a week after all of these artists fought it out to decide who would be the hip hop's top money maker in Forbes magazine. But perhaps this event or the fact that they were all getting money, brought them together. As not long after that event, the remix to 50 Cent smash hit I Get Money drops, which is called the Forbes 123 billion remix, featuring both P. Diddy and Jay-Z dropping verses on 50's hit song.
Interestingly, at the time, Jay-Z claimed that 50 actually wanted to get him and Diddy on his remix, which showed the world there was no longer hate between them. The remix itself didn't feature any Shade by 50 and was mainly just braggadocious bars. However, in Diddy's verse, he dropped many questionable lyrics that today would have anyone giving the side eye.
Ironically, he started his verse ending the first three lines with the phrase, "Did he did it?" and the fourth by saying, "His lawyer is so good that Diddy got acquitted." For now, it seemed that Diddy and 50 had actually become friends, or at least neutral for the time being.
However, in a 2008 MTV interview backstage, Diddy and 50 had a play fight after 50 crashed a Diddy interview to promote his new reality show. Broaden everybody's horizon. Yeah. Yeah, definitely. I was I was looking I was looking for you. I tell you, get your hand out my pocket, man. Get Get your hand out my pocket. I see what you're doing. I see what you're doing on the channel. Get your hand out my pocket, man. Look at me when I'm talking to you. I see yo.
Yo, I see what you're doing. I see I see what you're doing, man. I see what you're doing. N look at me, man. I see what you're doing, man. Yeah. You going You going to make me Okay, I'm tell you right now, I want to work for Diddy, I'm going to physically put my hands on somebody for the ratings because he's not going to outdo me.
I'm gonna physically I'm I'm gonna go I'm gonna go to central central book. Yeah. Yeah. I'm used to it. I know what it is. But get your hand out my pock. Get off my channel, boy. I love I love the show though. You got the brand new show. Have you seen that? I love the show. Donald Trump seen it as well. Yeah. Yeah. Donald Trump saying my my show is a knockoff of The Apprentice.
I said, "What's the matter with Donald?" I mean, he got a little a me honest felt it felt a little I want to work for Diddy inspired to me though. Yeah. But you know what? You know, listen. This is what I got to deal with, right? And these are my friends. What? The guys that really don't like me, that's who you need to talk to. Exactly.
You know what I'm saying? I love the show though. For real. For real. I think it's important like when you see your friend getting into a new era and a new game, you know, uh it's important if they do the right thing and they do it the right way. My man did his show the right way. If you haven't seen it, go check it out. I love the show.
It seemed that while friendly, the two were still on thin ice and soon the tension would be rising. Diddy and 50 appeared together again when 50 Cent became embroiled in a deep beef with Rick Ross. Now, go check my vintage video on that if you don't know the story. But during the beef, 50 made several incredibly disrespectful vlogs and videos trolling Rick Ross, including one where he invited Rick Ross' son and his mother to Floyd Mayweather's mansion in Las Vegas with an arguably uncomfortable looking Diddy appearing in the background for parts of the video. At one point, Diddy and 50 seem to be having a friendly
conversation, and they go on to eat candy and chat with Floyd and film director Gary Gray for a while. This was surprising as it seemed that Rick Ross and Diddy actually had a good relationship. But it's entirely possible that Diddy's presence there was completely unplanned. In fact, in the coming months and years, it would emerge that clearly Diddy was much closer to Rick Ross than 50 Cent on a personal level, as Rick Ross would later appear on the 2010 remix to Diddy's Dirty Money Cruise Track Angels. And a few months later in April 2010, it would be
announced that Diddy had become Rick Ross' official manager with Rick Ross later claiming in an interview that their relationship is much deeper than just rap and later announcing that they were recording a joint project together under the name Bugatti Boys and releasing the track Another One. Unfortunately, as Rick Ross' beef with 50 Cent ended up getting extremely raw and personal, no doubt 50 began seeing Diddy and Ricky in the same batch as Certified Ops. But in the years that followed, there was less personal back and forth between Diddy and 50. Perhaps
50 knew how terminal Diddy's decline would eventually be. He seemed to keep a safe distance from hip-hop super villain. But eventually, just like the situation with Mace, the beef between Diddy and 50 would be reignited once again with the war playing out this time in the business boardrooms rather than in disses in songs.
While Diddy made his name in the record business, heading up Bad Boy Records with the booming success of the notorious B.I. And after Biggiey's untimely and suspect death, eventually making a name for himself as a rapper. But Diddy's career as a money maker went far beyond just the rap music industry, he famously founded clothing brand Sha John, which generated hundreds of millions of dollars, and a company that he eventually sold pieces of for Top Dollar.
But Diddy's next famous power play in the business world was becoming the spokesperson for Shurock, an alcoholic beverage made of grapes, marketed as vodka, but not necessarily actually vodka. Something that Diddy seemed to suggest was an asset rather than a finesse, claiming that only peasants drink actual vodka made from potatoes. Blue Dot Sarra. It's made with grapes, not potatoes. It's the smoothest thing out there.
It's better than that great pee pe. Put that geese down, ho. We sacra, boys. Would you rather drink potatoes or grapes? I'm a king. Kings drink grapes. Queens drink grapes. We don't drink potatoes. Okay. Peasants drink potatoes. Okay. The grape derived party drink eventually came in a variety of fruity flavors that match Diddy's various personalities perfectly.
Interestingly, the brand was launched back in 2003 and one of the first celebrities used to market the product was NFL player Earl Little. Now, I know very little about him. It doesn't seem like he really got the brand popping.
The brand Shurock would truly catapult itself into the hip-hop world in 2007 when they started working with Jay-Z and eventually Diddy, who began pushing the brand hard after signing an alleged $100 million deal with the brand, announcing the partnership in a glossy press conference where Diddy claimed that this partnership with Shurac would revolutionize the spirits industry forever.
Sra Vodka is entering into a groundbreaking strategic alliance with Sha Cones. Sha Cones and SAK vodka. This is history because I'm this is not an endorsement deal. This is not a co-branding deal. Um I'm going to be taking the lead on the marketing, the advertising, the brand building, where it's sold, how it's sold, and I'm very excited about building a luxury brand. My alliance with Diagio is something that will revolutionize the tourist industry forever.
And it certainly revolutionized Diddy's pockets forever. With it emerging that Diddy was in charge of all marketing for the Shurok brand in a big money deal that would see Diddy sharing 50% of the profits. Over the following 6 years or so, Diddy would shamelessly plug this drink at every opportunity. In glossy TV ads depicting Diddy partying and high class with Shurock as his drink of choice to three-minute commercial movies where Diddy would hold the Shurok smooth off and refer to himself as Shack Obama, he would hold star-studded Shurock
parties attended by the biggest rappers of the era. And he would famously ring in the new year year after year with his Shock the New Year campaign and yearly parties. We are here live behind the scenes putting the party together. Y'all have heard about the world famous party. Um, many have asked, but few are chosen.
It is an exclusive exclusive event happening at the Combmes estate tonight. And soon Shurock would be an inescapable part of every single diddy party, some of which were inescapable. But at the time, the Shurock brandings association with the Diddy parties was brilliant.
By 2013, Shurock was making and spending so much money on their ads, they were looking like full-blown Hollywood movies with star-studded casts of A-list actors. This one ad alone included appearances from Matt Goss, Diddy, Frank Vincent, Jesse Williams, Chad Michael Murray, Michael K. Williams, Christopher Jones, and Aaron Paul.
And in a 2013 interview, Diddy spoke on his business ambitions in a sitdown which declared his business empire worth a whopping $345 million with Diddy claiming that he wanted to produce the music you hear, the clothes you wear, the alcohol you drink. With Martin Basher seemingly spotting Diddy's insane megalomania all the way back then. His bad boy business empire with Diddy at the center is now worth an estimated $345 million.
He calls himself the black James Bond. Neither shaken nor stirred, but always selling. Is there anything you would not promote? How about diddy dog food? No, I wouldn't dody dog food. I would I was going to make the clothes that you would get dressed in, the fragrance you would put on, listen to the music that I produced, to buy the vodka that was in the club.
Some people might think that's a form of megalomania that you would think that a form of megalomania. Oh, it could be. By 2014, Diddy had truly taken his Shurok brand to the top of the game. But naturally, if one person is making a bag in business, it doesn't take long for new competitors to try and get into the market.
And perhaps unsurprisingly, once again, Diddy's latest corporate op would be none other than 50 Cent himself. Now, in the years following the Rick Ross beef, while Diddy was building the Shurach brand, the beef between Diddy and 50 got relatively quiet. That's not to say that there weren't the usual characteristic jabs from 50 with shots being sent Diddy's way here and there.
The summer of 2010 would actually see 50 Cent going on a Diddy hate press run of sorts. He would do back-to-back interviews where he dropped Maximum Shade on Diddy. On June the 10th, 50 would be on a Boston radio show called Jam in 94.5 where he called in to say Diddy's music sucks and that he's a blood sucker as well as saying Diddy shouldn't say that Rick Ross reminds him of Biggie Smalls.
I was online and I and I was reading you're not a big Puffy fan these days. Well, you know what it sucks. Don't be blunt, 50, tell us what's on your mind. No. No. It's bad. It's bad. What is your Now, what what is it you don't like about Puffy's music right now? He's not He's not an artist anyway, so that's true. Doesn't really matter.
Like, if you think about it, is he a rapper? No. Cuz he said he don't write rhymes. He writes text. That's right. So, you're not buying Puffy CD when it comes out at all, huh? Nobody mind it. He even said it self he don't expect it to sell like he okay just you know he just using as a promotional tool like and standing next to these fools is a promotional tool too.
Like how does Rick Ross remind you of Biggie? Any Biggie fan objects to that? Yeah. So So how can he he say that? Like he says that what? Cuz he's fat in his Oct. That's what you think makes you in my mind. like you know it's almost like he trying to recreate what he had. It's like he seen now. Yeah. Now you get older things start feeling crazy. He think he recreating that moment.
I tell the truth man you know puppy just suck man. He's a suck the blood out of he's one hell of a businessman. Yeah but what he does is suck the blood out of the artist. What artist exists after the interaction with him? A week later in a disc towards 50, Diddy announced that he was renaming his super group to the Supreme Team, the same name as the gang who shot 50.
Then on June the 24th, 2010, during another interview, 50 spoke on Diddy and said despite having music out, he wouldn't class Diddy as an actual artist because he doesn't write any of his music, suggesting that he's more in the business of making music rather than actual art. You know what's interesting? He has a he's not an artist. He has an album. Yeah, but he's not an artist.
See, an artist would be someone who actually wrote something maybe on the record. Imagine if I just sat around and listened to people's CDs and said, "I'm just going to say the first verse that I hear that sounds good." That would completely take away the pressure and I still be the artist in front of you with a new song every 2 minutes because every artist that has a song that would like to make some money off it would send it.
What I thought was a part of the culture, what made hip-hop culture exciting to me was each person's individual experience. How you learn to enjoy them as an individual and their portion of their life. to carving out that piece when when that's not there because they're just being executive. Like you said, you don't write bonds, you write checks, that's not high. Like for hip-hop, it's not.
Now, Diddy would actually clap back at 50 in a speech made at the BET Awards afterparty in June 2010 where he told people to stop hating, saying that hate is for suckers without actually naming 50 directly, but calling him a crab. Naturally, 50 would continue smackalking Diddy in response to these jabs.
In July 2010, 50 would question Diddy's intentions in the art of hip hop again after Diddy appeared on the song The Ghost of Christopher Wallace with J Electronica. Another tribute to Diddy's fallen friend and artist Biggie Smalls. And it had 50 feeling some type of way. He would let the public know that he didn't appreciate Diddy for using Biggiey's name for clout and money. Tweeting, "Enough is enough.
Biggy's name should have never become Diddy's black card. Let Diddy know to let B.I. rest in peace. When was the last time Diddy really was bigging up his brother, not bigging up his bank?" 50 would actually start a Twitter petition trying to ban Diddy from using Biggiey's name going forward.
And around the same time as this in August or July, another interview would drop where 50 Cent hopped on the radio with DJ Who Kid on Shade 45. And here 50 would be asked about the comments that Diddy made at the BET Awards afterparty with 50 responding calling Puffy a [ __ ] and suggesting that he simply wants attention from men. No, the afterparty. Do you think that Diddy was coming at you though? Interesting cuz you know puppy is like a to describe puppy in one word is a see you know how ugly always got like pretty friends built his group.
He want to be the hot in the group. He'll make sure he getting all the attention. Yep. To get the dudes hollering at them everything is that the the pretty with the ugly girls. He want to make sure the [ __ ] want to holler at him cuz he tell he'll tell you himself what happened in Miami stay in Miami. They would even for a moment bring up the fact that Diddy was forming a group called the Supreme Team with 50 saying Puffy should know better.
He did change the name though. He did change what he changed the uh Supreme Team. Supreme Team Better than to do that. So where where did it go wrong though? Cuz I know y'all was cool. Like where did it like turn wrong? I don't know what what made him name that group that. That's what I what that made me. Supreme Team.
Okay. Supreme Team. And then it was like, "Yo, why you like why?" 50 would then go on to say that he spoke to Diddy on the phone after the May situation saying that Diddy had a new girlfriend Cassie Ventura with 50 saying he'd been sent compromising pictures of her that had been submitted to his website this50.com. Now what he was sent were tapes that would allegedly later be described as one of Diddy's freakoff videos like he called we kick it on the telephone and after the matter of fact they sent me the girl pictures like pictures of the girl like not the [ __ ] that y'all saw worse way worse. Wow. Are you kidding me? Y
penetration pictures and and nah. Come on, man. Come on, fifth. And when 50 says in the interview, "Not the stuff that you saw, it's way worse." He was referring to leaked topless pictures of Cassie that had circulated in mid 2009 with them eventually being taken down for a pretty interesting reason.
With one Hollywood gossip blog explaining that the topless pictures of Cassie were taken down due to a claim from Bad Boy Records on the basis that they had bought the photos and had exclusive rights over them. Interestingly, this 50-cent interview was the following year, months after the rumors had circulated on Twitter that Cassy's even more compromising clips had been leaked.
And the following year in 2011, Media Takeout would report that they had been contacted by somebody claiming to have an explicit tape that starred both Diddy and Cassie together with an explicit photo of themselves together, also getting shared online around this time. But anyway, 50 would go on explaining that after he was sent the alleged freakoff video through his website, he actually called Diddy to ask him if Cassie was really his girlfriend.
Say, "Yo, you really you with this girl? like you really like you like her like that and he was like yeah that's my girl. I'm like all right I'm going to send you something. You look at it you call me back. 50 said that it was after this confirmation from Diddy that Cassie was indeed his real girlfriend that he sent Diddy the clips but he was surprised when Diddy called him back and said thank you for the video.
I sent him the photos the pictures and everything and the [ __ ] called back and was like yo thanks man about a snack. Yo I really appreciate that. Diddy would go on to quiz 50 asking him where did you get these from? with 50 reminding everybody that usually when he gets sent something, it's getting posted online. I sent him the photos, the pictures and everything.
The [ __ ] called back and was like, "Yo, thanks, man. Yo, I really appreciate that." Where you get these from? And I said, you know, like cuz they know like if something crazy is going on, if they send it to me, I'm I'll make sure to get out there like as far as this 50.com is concerned. Yeah. Yep.
And then 50 would go on to drop a bombshell, explaining that because of the way Diddy reacted, he realized that these pictures and videos weren't being made because Cassie wanted them, but because actually Diddy wanted them, even saying cryptically that Puffy likes to take advantage of all the suckers. You know, I really I really kind of felt like those photographs were not happening because of Cassie. I felt like they was happening because of Puffy.
A girl move from a man and she upgraded to be insecure. You know what I'm saying? They start feeling some kind of way. especially like like whoever last whoever the guy where she was with the photos versus where Puffy's at. Puffy's he ain't no slouch.
You know what I'm saying? Like yeah, he been able to take advantage of all the suckers. This was a bombshell interview, but it didn't really pick up steam at the time. Interestingly, however, a month later in September 2010, 50 Cent would actually run into both Jay-Z and Diddy backstage with 50 later telling MTV that he'd seemingly squashed his beef with Diddy.
With the two having a conversation and coming to an understanding with 50 saying, "I had a conversation with Puffy the night before. Jay, he gave me a whole new perspective on his actions. He's like, "I understand the way you felt because of what I was doing at the time, but I wasn't thinking what you was thinking I was. You done hit me nine times. I'm just in the fetal position because I understand why you're attacking me. But if I can't touch bases with you to tell you what I'm thinking or why I did it, then you can't understand it.
" We created a little clarity out there. Interestingly, a week later, Diddy would be on the cover of Vibe magazine along with 50's arch nemesis, Rick Ross. The article would discuss the feud with 50 stating that Diddy was unfased by 50 claiming to have the nudes of Cassie. But Diddy wouldn't answer any direct questions or give any quotes relating to 50 Cent.
Seemingly, the bitter feud was frozen into a cold war at this point. 50 and Diddy would appear to leave each other alone for all of 2011 and the majority of 2012 with one of the only jams being thrown by 50 in December of 2012 when he made a tweet about music manager James Cruz. An ominous post where he said that he asked Diddy what he did to James Cruz to make him act like one of his girlfriends.
Going on to say that Diddy said what happens in Miami stays in Miami. And Tony Yo from Gunit would later say in a Vlad TV interview that 50 had actually told him that Diddy had hooked up with James Cruz. Already said oh he said all right 50 said James Cruz F Diddy like had sex with Diddy some crazy but come on I didn't believe it was true.
You know what I mean? Shout to Diddy Cruz and 50. Now this was seemingly a joke but some took it serious and it was yet another hint from 50 Cent that Diddy's extracurricular activities were slowly getting known by the world. But once again, things would quieten down between the two until 50 once again saw something sus from Diddy with 50 on social media just being unable to hold his tongue.
This time tweeting a picture of Diddy and Rick Ross embracing almost as if about to kiss with the caption, "Good morning, girl." Again, nearly a year would go by before another shot would be fired with 50 reposting that same picture along with yet another sus image of Diddy with Steve Stout in March of 2014 along with a caption reading, "I ain't saying nothing, but something ain't right, lmao." But while 50 was throwing jabs, Diddy was getting busy.
At the end of March, he would release a new song under his original stage name, Puff Daddy, assisted by French Montana and Rick Ross. 50 Cent would quickly react in an interview on 92Q, which has unfortunately since been deleted on their website. But in a Vibe article reporting on it, it was claimed in the new interview that 50 had called Diddy's new song with French Montana Fontana and Rick Ross straight garbage, saying, you know, he hasn't got any music you want to hear if this is what he's deciding to put out. 50 would elaborate on his comments in a Hot 97 interview, saying
that the song was weak. He made some comments about I think Puff's new joint. Yeah, it's a good record, man. Which one? That big homie record. Um, Big Homie. Yeah, I like I like when he does that type of talk. I like I like I like when he does that type of talk. That's the type of talk you want to hear from Puff. I think he's weak.
I think he's weak. If Funk would ask 50 about his strained relationship with Diddy. Puff have a weird relationship. I'm just saying I don't I don't want you I'm not trying to force you to think what I think. Sometime you like, sometime you like it, sometime you don't. You got to admit that to me. You can't. Sometime No, there sometime I like Puff. Sometime you like him, sometime you don't.
Yeah, but what's not to like about him? And this is where Flex would actually ask 50 about Mace in that iconic moment where 50 says Mace wasn't worth 2 million with 2 million in his pocket. But anyway, beyond these comments, what would happen next would see the beef between Diddy and 50 kick off in the boardroom once again in a big way. As clearly, having seen Diddy make millions of dollars from his Sor Rock partnership, 50 would decide to enter the vodka market himself with a bang in 2014. Partnering with drinks maker Santo to promote a new vodka called Ethan. Ironically, 50 making a mockery of Diddy
would be the basis of one of the very first marketing campaigns for Effing as 50 would go viral with an image of Diddy getting a dance from a very large woman. Accompanied by the caption, "Damn, 50's right. I'm effing up right now." Diddy would reply in a post of his own, seemingly unfazed, stating, "If it ain't making me money, making me better, or making me happy, I ain't making time for it.
" 50, however, would continue using Diddy to promote his new product with another Instagram post saying, "Nothing like effing by the fire. New drink, no more puffy juice." LOL. The vodka wars were now in full effect and it was effing gangs spinning the block on the Shurock boys on a regular basis. And one of 50's regularly used quips would refer to Shurock as Puffy Juice.
This is something he would use to make fun of Young Thug in April 2015 when Thug tweeted that he smoked blunt so big they looked like with 50 saying what the f on that puffy juice lol #ffen vodka. He would also take aim at Diddy and French Montana posting an image of them laying suspiciously close to each other with a caption reading what in the f and vodka is going on in this picture ma'am something's not quite right.
In May, 50 would post a clip to Facebook of his car surrounded by fans, telling followers that no one ever shows out like this for Diddy. They don't never do this for no mother Puffy. You kidding me? No more Puffy. In June 2015 at the BET Awards, Diddy would fall on stage while performing, which 50 came out to say was the highlight of the whole event. Mother B.
The highlight of the whole goddamn show was Puffy busting his them all. From here, Diddy and 50 would continue to go back and forth. Apparently, the following month in July, Diddy made a post for 50 Cents birthday showing a picture of them together with the caption saying, "Happy birthday," and that he'd sent 50 a lifetime supply of Shurock.
In August, Diddy is on the Breakfast Club and has his people take down 50 Cents bottle of effing vodka that was in the background, which 50 had apparently sent for Diddy personally. In the game, there's not enough people taking any chances. Everything is What the hell are you doing, man? What is grown men crawling behind other grown men? just to give some backstory.
What is going on? Yo, no, no, no. 50 Cent sent a case of effing up here for Diddy. Yeah, look at that. And he signed it with a card. He gave him a card and uh now we have Revolt people crawling on the ground. Curtis Jackson. Yeah. Now, be clear, Diddy did 1050 a whole lifetime supply of Sarra for his birthday as well. So, you guys have a hopefully friendly back and forth. Yeah.
Um, you know, just so people know what's going on. Thank you. Thank you. Why Why are the vodka Why the vodka wars look like rap battles? Why did that change? N yo yo what it is it's enough for everybody. So you know um you know I welcome him into the game you know and it's it's it's good to see somebody of my color out there you know represented in this field and you know um hopefully he appreciates me opening up the doors for him continuously. That's basically what he's saying. But he would not be as successful as Shakim
to know that. N now when I send him a lifetime supply of of Sak and um so I appreciate his gesture. You know he only sent you one case. That's kind of an insult. It's a lifetime supply. I mean, when you first starting out in these little companies, you know what I'm saying? They don't really have a lot of supply, you know? So, that's, you know, with Homeboys Vodka, you know, sometimes maybe you can only send a case. It's been great to see more people of color get into the game and to be able to get the different endorsements and the support. And so,
you know, um I welcome anybody that's coming in hustling, trying to, you know, you know, um get their thing off. So, you know, I wish 50 the best of luck. Then, like a nasty rash you picked up from a freakoff, the beef would spread quickly to Diddy's inner circle as French Montana would find himself on the front lines of the vodka wars, too.
In late August, French would be seen giving an underhanded shout out to Effing Vodka whilst at an event that they were sponsoring. Name Vodka water down. You know what I mean? 50 would react to this clip laughing and saying that French is down with Gunit, not Diddy, and hinting that Diddy hadn't cut French in check for his loyalty to Sherro.
50 would then make a post saying that French had an in store where nobody showed up and that Diddy must have set him up. Yo, check this out. So yesterday, French Montana had an in store up in the Bronx. 10 people showed up. He said, "Fuck this. Let me have a drink." Puppy trying to make me go against 50. He set me up. The following day, French Montana backtracked and would be on stage dissing Eff and Vodka, right? I guess 50 don't know me, right? We don't vodka over here. You heard me.
A couple days after that, French would post a follow-up video on social media dumping bottles of Eff and Vodka in the trash. This how I feel about your boy. What the is this? 50 would then respond to this saying Diddy must have called French after he said that he liked Effan and forced him to trash the bottles.
Yo, I just seen a clip of French Montana throwing bottles of effing in the garbage. You know, Puffy called him like, "You said you like this. You You want your record out, don't you? You dummy. You playing us out of business, you you better do something." 50 even posted it with a caption comparing French's post to Diddy sending his runners to fetch cheesecake for him like they did on Making the Band, as well as another post saying that Diddy must have touched French Montana's butt like James Cruz for him to back Diddy so hard. And 50 would tweet around this time that he had spoken to Diddy who told him that he
was getting too old to keep up with the beef. Not long after that, 50 would post saying that Puffy must have been mad to find out that Effing Vodka was the main event at the latest sales meeting for Suntory Drinks. Over the next year, there would be a few sparse jabs between 50 and Diddy's camps.
50 would tweet seemingly indicating that Diddy was pissed when he found out about 50's effing deal and hinted that perhaps Diddy had offered him a shock deal. In February 2016, when news circulated after an exapd detective claimed that Diddy had paid Kefi D a million dollars for the hit on Tupac, 50 reposted it with a caption saying, "So Puffy with it, huh? You got to watch these punks.
Scary ass dudes will try you. #nuffy juice he killed your favorite rapper." And 50 would follow up with a skit on his Instagram where he recorded himself telling someone on the phone that Diddy killed Tupac. I told you. I told you you can't trust these. That Puffy done killed Tupac, man.
In April 2016, 50 appeared on Shade 45 with the heavy hitters where he once again discussed how much better Effing was than Shurock and that he has a bigger vision than Diddy, man. Talk to me about the liquor, bro. We doing it like, you know, it's a premium vodka. It's made from wheat. Saka is is made from grapes.
So, you know, it's a it's more sugar content and it, you know, wine tester, you smell it, the grapes. So they got to figure out how to it's a little more syrupy. They got to get rid of the grape taste to bring peach or to bring those other things to the air. So you see you're taking the same blueprint that he did with SRA boys or the Sorac flavor. That's cool. He only did it in New York.
So he had the right dream just a wrong vision. 50 would go on to explain that his plan with Effan was to hurt Diddy before going on to say that Diddy is someone who stands next to the guy. But 50 really is the guy. So you and Puff go at it neck and neck all the time with your brands? Well, you know it's going it's going to hurt him.
You know, like it's I mean, look, he's a guy who stands next to the guy. He's not the guy. I am the guy. Mhm. Right. He's next to Biggie. He's next to Greg Mack. He's next to Mates. He's next to the locks, next to Kim. When have you seen him by himself and was excited? 50 would repeat his earlier assertions that Diddy isn't an artist, just a music mogul who cuts checks to real artists. You know, he's not an artist.
You know, he's a party promoter, a business person, do a lot of other things, but not artists. You know what I'm saying? Then when Diddy announced he was retiring from rap to pursue acting full-time, 50 joked that he thought Diddy retired 10 years ago. However, there would be some small responses, even if not from Diddy himself.
That same month, May 2016, a drunken French Montana throws more effing in the trash when he's at the breakfast club. Throw this down. Don't throw this down. Please don't throw Don't throw it. Please. Not in here. No, not that. Not that. I hate that. Get him a trash can. the [ __ ] doing dirty all you want. Look at this guy, man. He look like you know this guy looking.
I'm not even going to do that, man. I want to hit against the wall. Who drink this for a loco? Who drink this for loco? This Thunderbird this mother. No, hold on. Leave this right there. So good. Look. And I drink some rock. My drink this time.
You know what I'm saying? But who drink this for loco? I'm so heated right now. Like I'm heated. But guess what? This don't even want to close. Like once you open it, don't close. Look. It's leaking all over my head. Look. It's leaking. Hello. Hello. Jesus Christ. Funnily enough, it would seem that French's drunken loyalty would pay dividends in the end as the following year, French would be granted his own flavor of puffy juice.
When Sherlock launched the French vanilla flavor in partnership with French Montana himself, but the month after French threw the effing in the trash again, Fiddy would clap back not just at Diddy, but the whole lineup of bad boy artists who had seemingly been screwed over by Diddy. He posted Mace with a caption reading, "After you dance with the devil, you need God in your life. Look at what Puff did to Mace. #nopuffy Juice.
" And he went on to post unflattering pics of Lon and Shine with the caption, "After dancing with the devil, # no puffy juice." He even posted a picture of Diddy and Biggie, saying that Biggie died after Dancing with the Devil, too. Then in July 2016, in an interview with the Mad Hatter Morning Show at the Dub Car Show, 50 dropped more shade on Diddy, labeling him a sucker.
Buffy uh promoting uh Power Buffy doing Puffy's a sucker, man. Wait a minute. Wait a minute. Wait a minute. Wait a minute. 50 would go on to explain that Diddy is doing bad things behind the scenes that people don't even know about. bringing up James Cruz once again doing stuff behind the scenes that you don't know because that's what be agitating like with James Cruz people around him doing stuff and they doing it this in his behalf so they can act like so he can act like he has no idea what's going on but he it's coming from him later that month 50 was on stage in
Scottsdale Arizona and threw shade at Diddy again calling him out for having a lack of hit records the last The last [ __ ] single cuz that's how. Do anybody in here know what the last [ __ ] single was? The DJ don't know. Nobody in the whole nightclub know what the last [ __ ] season was? Look it up on Google.
The month after that, in August at the VMAs, Sprite Ruiner Future would call out Diddy, labeling him an old for coming backstage with no Shurock. We got Damn, we got all this liquor. Yeah, y'all want Diddy to come to my room, but this thing ain't even run. I don't want this around your own.
50 Cent would naturally capitalize on this, deciding to comment doing an impression of Future dissing Diddy and busting out laughing. We got mother SR. Damn, we got all this liquor and y'all want Diddy to come to my room. He didn't run us around. I don't want that whole around me. The old. It was another bitter summer between 50 and Diddy, but almost like a bear going into a hater hibernation. Into the winter, 50 would appear to leave Diddy alone for the time being.
And the no puffy juice posts would interestingly slow down during this time with only a few hilarious jabs sent by 50, like one image of Diddy looking like a woman. With a caption, "Pufflike, I don't care what you say, 50. I'm so sick of you messing with me no matter what." And ultimately, the vodka wars would seemingly come to a stalemate, too, in July 2017 when it was reported that 50 Cent had actually sold his stake in Eff & Vodka for a rumored $60 million after DJ Envy aired the news on the rumor report segment on the Breakfast Club.
Now, 50 Cent apparently no longer is working with Effing Vodka. In case you haven't noticed, he has been posting his hashtags Effing Vodka or Eff & Mob. Now, it turns out I guess he actually agreed to sell his minority stake and his contract as a lead spokesman.
So yeah, he sold the stake in the company about a couple about a month ago. Month and a half ago. They was having all those vodka wars and he wasn't even a majority owner. Well, he's I mean, you still make a lot of money as a minority owner, but Puff is a majority owner, Sak. Like that's I wouldn't have been going. He was like they was slandering each other hard body over vodka. Well, 50 was slandering him.
Well, 50 seen over $60 million from his bio allegedly. I'll just say that. Okay. So, I mean, still minority owner. Minority owner could be 40%. That's a still as large stake of a of a company that was already created. This was seemingly confirmed in an Instagram post where 50 seemed to allude to a $60 million check.
However, Effan parent company Sun Tori would deny rumors of the partnership ending and 50 would make a post seemingly suggesting that he was still working with the brand, but he had just gotten a bag out of the deal. Clearly, 50 was still in the drinks game as soon after the news broke. In August 2017, 50 would appear on the alcoholic interruption fest, the drink champs.
And during the interview, he still seemed to be banging effing hard and proceeded to once again call out Diddy's vodka brand Shurock for not actually being vodka unlike his new effing vodka. It's not even vodka. It's grapes. It says we ready with We ready. We ready. We know where you going. We ready. More sugary cuz this this is made from wheat. Okay. It's from Holland. A lot less sugary.
It's a lot smoother than the rock. And then I was better than you. Right. Told you smarter. He would retell the story of Diddy offering to take him shopping. Ask me could he take me shopping and it me up and I'm looking like what the I want to take you shopping. I got to go bank out this [ __ ] I want to take you.
Why? Cuz when you walk around looking so [ __ ] good, I want to feel like goddamn it that mother was me. That's all I want to do. But when tell me he want to take me shopping, what the is the matter with this? And in this interview, 50 went hard at Diddy, going on to say that Diddy is a fruit pop who likes to take compromising pictures with other rappers.
Put weird pictures and like that out there out there for no reason. You don't see pictures like kissing like that doesn't happen by accident. You know what I'm saying? Even more strange was 50 claiming in his Drake Champs interview that Diddy had actually hooked up with Chris Lighty's wife Veronica, suggesting that they were all into some weird stuff behind closed doors.
Both Stout and Puff. Okay. Yes, they Veronica, the girl that Chris was married. Well, this is awkward. We did not know that. So, I'm sitting there like we got going on. Oh, man. God damn. Like my own. 50 would even go as far as to say that later you're going to find out that everything I'm saying is real.
later you gonna find out a little [ __ ] that I be saying. Do you understand what I'm saying? Funnily enough, 50 was right. And in the next few years, the world would finally wake up to the truth about the diddler and his extracurricular activities, which 50 Cent had been trying to warn the world about for a good 20 years at this point.
And when revenge finally landed, it would taste as sweet as a cold glass of effing vodka. Once the Surup versus F and Vodka wars got put on ice, 50 Cent still would go out of his way to beef with and diss Diddy. One of the biggest and most disrespectful run-ins in this beef would be when 50 appeared on the Breakfast Club at the start of 2018, where Charlemagne would ask him why he always calls Diddy gay, reading a recent post that 50 made going at Diddy, where 50 posted from the hospital saying that he was recovering from pettiness and that his followers will soon be gay and happy, dissing Diddy to say that you're
now under the leadership of Puff Daddy and that you need to report to the nearest Rainbow with 50 denying that he actually called Diddy gay in the post. When you continuously call Puff gay, does that affect your relationships in Hollywood? I don't call No, I don't call I don't call him gay. I said, let me read the let me read it. Fifth, sorry I can no longer help you guys.
Soon you will all be gay and happy. You are all now left under leadership of Puffy Daddy. Report to the nearest rainbow dinner thieves in Phoenix. Oh, that's the thieves. 50 would go on to say that he was only making fun of Diddy's recent interview on the drink champs where Diddy made sus comments about fabulous not coming to his parties. The drink champs. Yeah.
And he go when they do when he's doing he says things he doesn't even know what he's saying is like fruity. You know what I'm saying? Like he says something fabulous and he goes yo no we no but me and you we ain't party like we need to party. What is he talking about? What is he talking about? When people say that to me I get a little uncomfortable.
Diddy would respond to that in his own interview on the Breakfast Club in the following weeks confirming that he did indeed offer 50 to go shopping. sideswiping at him, saying the only reason he did this is because he looked like he needed new clothes. I asked 50 about that and he said you did the same thing to him. You asked him to take him shopping. Yeah, I thought he needed some clothes.
What? I'm a nice guy. Diddy went on to say that he has no beef with 50, implying that it's 50 who's actually obsessed with him. I don't have no beef with he loves me. I mean, y'all can't see it. No, we can't see. Y'all can't see that he loves me. But see, you really Hold on. You really think that's hate? You really when you really break it down, you've been out here a long time. You know he loves me.
I don't think he like you. You know he loves me. I don't think he like you. Okay. It feels like something must have happened though like that we just don't know about behind the scenes. He loves me. Sometimes people that that that feel like they don't like you and they act like that, they really love you. I mean it's it's something about me that has him on me all the time and I'm not going nowhere.
Diddy would then say that he doesn't understand what 50's problem is and saying that they're not cut from the same cloth. I don't the same. No, we are not. We are not the same. We are not cut from the same. Diddy would also say something that I'm not sure anybody believed that he doesn't think of any other men and calling 50 a net. I don't even think of no other man, man.
Besides, if I'm thinking about another man, I'm thinking about uplifting. I'm not thinking about all that. All them gnats, you know, they they can't really touch me. At the end of the day, y'all see and y'all know what it is. Diddy ends the segment saying that he doesn't take 50 seriously and knows that Fiddy has a sense of humor and that the jabs are all part of his personality.
When he does that, it's like funny to me. I don't really take it personal. I know he has a different sense of humor and he's just not in my life. We don't have to never cross paths and um I will never say nothing negative about him, you know, cuz that's just not me. A few days after this, a clip of Diddy appearing on Watch What Happens Live with Andy Cohen circulates where Diddy addresses his relationship with 50 Cent and tells him that he believes 50 loves him and that he only disses him because he's insecure. 50 Cent has thrown a few insults your
way recently. Called you a fruit boot biscuit, among other things. Have you talked to him about this? And why do you think he's throwing insults at you? He loves me. He loves you. Loves me. And so it's out of love. I mean, you know, I mean, or some insecurities, you know, it's things that people have to deal with, but I'm I'm me and I'm here. However, Diddy would go on to claim that his relationship with 50 was good at that point, indicating that at this point, the beefer truly cooled down.
Are you too good? Oh, yeah. We got I don't take it seriously. It's nothing like that. It's not really a big deal to me. It doesn't affect my life, you know. Diddy may well have been spitting facts as what happened next was an unexpected tragedy that saw things go in a completely different direction.
Later in 2018, when Diddy's ex Kim Porter passed away, 50 Cent would seemingly set the beef aside for a moment, making a heartfelt tribute on Twitter, saying, "Rip to Kim Porter. I send my condolences to her friends and family. She was loved and will be missed dearly. I know Puff is hit right now. He loved her for real. Soulmate type stuff. Chin up Puff. Positive vibes only.
" This would seemingly lead 50 Cent to leave Diddy alone for a while. In fact, for a period of time, 50 would actually even show support for Diddy, posting that he agreed with Diddy's comments about Comcast being racist amid a discrimination lawsuit against the company. In May 2020, when Southwest Tea from BMF was released, 50 made a post saying that Puffy owes him money and that 50 is ready to collect on his behalf.
Now, you all know that 50 Cent's very good at collecting debts. Go watch that video about that if you want to know. But anyway, this seemingly worked as T would later post that he had been contacted by Diddy on a positive vibe and that they had handled business with 50 seemingly taking responsibility for the money landing. Ultimately, things would be getting worse and worse for Diddy.
And naturally, Fiddy would be rubbing his hands together like Birdman, ready to gloat and twist the knife. Interestingly, the beef would be reignited in 2021 when it emerged that Diddy was actually dating the mother of one of 50's children, Daffany Joy. On April 2021, 50 reacted to his baby mother, Daffany Joy, dating Diddy, saying that they fight over business, not girls, and that if he likes her, he doesn't give an F.
Funnily enough, the ever petty 50 Cent would actually end up having his own business connection to Diddy's children. In the summer of 2019, 50 would post that he'd turned up in Miami for his birthday with Diddy's son, Justin, posting a video of them at the party and a caption saying, "Man, Puffy got some cool ass kids. Yeah, Justin. All right, man.
I don't f with dude's kids." That was Yo slapping Jimmy's son. a reference to the incident where 50 caught rival executive and drug kingpin Jimmy Henchman's 14-year-old son with Tony Yo and Loi Mack where Henchman's son was actually slapped. An incident that resulted in another attempt on 50's life and the murder of Loi Mack which saw Jimmy Henchman convicted and hit with two life sentences.
It would seem that perhaps after Justin partied with 50, his father Diddy told him not to associate with the ops with 50 making another post the following month saying if Puffy doesn't let his sons Prince and Justin come out to party with him again, then 50 would be taking Shurock off the party menu. But 50 would do even more to try and connect with Diddy's children as years went by.
2 years later, he would end up giving Diddy's adopted son, Quincy, a role in his 2021 TV series, Power Book 3: Raising Kanan. Something that he would discuss with reference to Diddy on Twitter, saying that he saw his acting tapes and said he's so good that he's going to stop fighting with Puffy.
But 50 would follow up with more jokes about Diddy's relationship with his baby's mother in September 2021, posting a picture of his son with Daphne Sia and a caption reading, "Oh, that's your mommy over there with Puffy, lol. Remember what I told you the other day? These be crazy. Shake my head. This seemingly didn't discourage Daphany from sipping that puffy juice, too. And she would clap back in a comment on the post saying that she never bothers 50 and wants to be left alone.
Then in November 2022, she'd publicly wish Diddy a happy birthday, posting a pic of them together and calling him her favorite person. Now 50 Cent seemed genuinely unbothered about the situation. And in an interview a few years later, he would claim that he hadn't kissed Daphne on the mouth for 10 years, so somebody got to do it. You know, City girls up like a mom. Did you do that just to [ __ ] with Diddy? No, no, no.
That was a uh that was ahead of the the thing with Daphne or whatever like that. But y'all know I ain't kissed in the mouth in 10 years, man. Somebody got to kiss him. However, it would seem that 50 had the last laugh in that situation. But it wouldn't be for a few years until Diddy's downfall truly begun. And while this isn't a video about Diddy's downfall, ultimately it would be one thing after another for the mild mogul.
And every time something bad landed for Diddy, Fiddy was waiting in the wings, ready to poke fun at him. On October 2023, after the arrest of one of Tupac's alleged killers, Kefi D, reports would circulate that Diddy might have been the person who arranged the murder with an alleged $1 million bounty. Reacting to the news with glee, 50 Cent would post the last picture of Tupac with a caption taking aim at Diddy saying, "Damn, so Pat got lined up by Brother Love. Lol. Time to lawyer up. This might get sticky.
" A day later, 50 Cent is on stage and makes even more comments, joking that he doesn't go to Diddy's parties because he doesn't want to get a hug from behind. That's why I don't be going to them puffy parties. Uh-uh. I love you from the front and the back of this. And he would go on to allude to Diddy being involved in the death of Tupac. Oh, wait.
Maybe maybe I said this my brother because he got Tupac killed. Later when Jada Pinket Smith was going viral, 50 would do a now iconic post editing her into the final picture of Tupac and saying that Jada was in New York looking for Diddy so she could get back for Pack. It was almost as if 50 knew something big was on the way with Diddy.
As only around a month after these skirmishes about the Tupac cafes, it would be in November 2023 that Diddy's downfall would truly begin to unfold. As Diddy's ex-girlfriend, Cassie, whom 50 Cent had mentioned having compromising pictures of in the past, would drop a bombshell lawsuit outlining the horrendous behavior that Diddy had subjected her to for years.
Now, this isn't a video about those allegations, and I won't be breaking them down here, but she essentially exposed the dark side of Diddy, accusing him of physical and sexual violence, as well as detailing the alleged free offs that she was forced to participate in. Now, Diddy denied the allegations at first, but in a telling change of fortunes, just one day after Cassy's lawsuit was filed, Diddy ended up settling with her, paying out a rumored 8 figure sum to avoid being exposed even further.
In March 2024, footage emerged of a brutal physical assault that Diddy had carried out on Cassie years before, meaning that his post defending himself was pretty much a lie for the whole world to see. It was undeniable that Diddy not only lied about his innocence, but really was the violent monster that people accused him of being. We saw him on the tape.
50 would go on to make jokes about this, reposting the image of the beatdown to his Instagram account along with a caption saying, "Now I'm sure Puffy didn't do it. He is innocent. This proves nothing. This is what his lawyers are going to say. God help us all." Now the world knew about Diddy's awful treatment of Cassie, there would be no denying it. In March 2024, Diddy would take to social media to issue an apology, which is now infamous.
50 Cent wasted no time and immediately sprung into his petty ways to provide commentary, posting an image of Diddy's apology with a caption saying, "This is not going to work." Who is advising him right now? Shake my head. Bad. And it didn't take long for 50 to jump into action and begin plans of financially capitalizing on his longest running ops downfall.
After Diddy settled his lawsuit with Cassie, news broke that Diddy was stepping down as chairman of his media company, Revolt with 50 Cent seizing the opportunity and publicly offering Diddy to buy Revolt for the low in a hilarious caption that read, "I'll buy that from you, Playboy, for the low because you know Cadillac and AT&T going to pull out. I'll give you a few dollars for it now.
Sell it to me, then we can be friends. I'm serious. Call my phone." In December 2023, rumors would spread that 50 Cent was even developing a surviving R. Kelly style documentary on Diddy's downfall with 50 reposting the news saying that he is the best producer for the job and that he has got a lot of receipts ready.
From here he would begin a relentless trolling campaign comparing Diddy to R. Kelly and teasing the title of his upcoming docue series as being didd he do it. When federal government raided Diddy's home in March 2024, 50 took to social media to update the title of the documentary from Diddy Do It to Diddy Done and saying that the feds don't sweep your homes with this much force unless they really have a case with the implication being that Diddy had been secretly filming lurid encounters with his celebrity friends and the feds were sweeping for the tapes. 50 would comment on this theory
in brutal fashion with another post showing the paperwork on the news that Diddy had secret cameras in every room of his house and had apparently recorded every celebrity encounter at his freakoff parties and beyond with 50 captioning the post saying smh this is going to be so good what you want to bet I'mma get these tapes I'll pay top dollar for them you've been over there I don't go to Puffy's parties and he would go on to make a hilarious tweet that seemed to put Diddy's face on renowned s trafficker Jeffrey Epstein's face with a caption saying booy said where the f is his friends they not saying nothing
because they didn't know he was recording everything. Lol. Wait till I get the tapes. Diddy son King Combmes would eventually even drop a diss song on 50 Cent called Pick Aside. Now, the song was as trash as the Combmes family. And the track was essentially just Diddy's son throwing a tantrum because saying no Diddy had become viral. And I guess you know his dad's Diddy. That sucks.
As well as dissing 50 directly, referencing his songs and saying it was the Commeses who put New York City on the map, not 50 Cent. I mean, New York had actually been on the map a few hundred years before King Combmes was even living inside of Diddy's nutsack. But anyway, 50 clapped back in a tweet joking that he was scared of his life and that he had never mentioned Diddy's kids because Kefi D had killed Tupac.
But the story was far from over and Cassie wasn't the only woman in his orbit who would be dragged into legal trouble. As in April 2024, when even more legal paperwork circulated regarding Diddy's allegations in a $30 million lawsuit filed by former Diddy employee Lil Rod, the mother of 50 Cent son Sia Daphne Joy was named in the indictment as being a sex worker employed by P. Diddy. more specifically that she was paid a monthly stipend along with two other women to participate in the frees. As articles
circulated detailing the explosive allegations, 50 C would add fuel to the fire with a characteristically hilarious reaction, posting an image of himself smoking a cigar in the rain unbothered with a caption that read, "I didn't know you was a worker. You little worker, lol. Yo, this stuff is like a movie.
" Now, Dafany herself would deny the allegation in a statement claiming that the sworker accusation was completely false and that she was planning to sue Lil Rod now. But 50 wasn't done here, and his next move would be a big one. According to TMZ, 50 Cent actually claimed to have made the decision to seek full custody of his son after Daphne was publicly labeled as a s worker in Lil Rod's lawsuit. Allegedly, following this legal move, Daphne would fly off the handle and take to social media, clapping back at 50 with explosive allegations in an Instagram post where she accused him of having done some of the things that Diddy was accused of, as well as not spending time with his son. It would be the rword
allegation that escalated things to a serious new level. And 50 Cent wasn't about to let such a serious diddy level accusation slide. Firstly, 50 would respond in a statement circulated in the Hollywood Reporter denying the allegations against him and pointing out that he believed that she had falsely accused him of R in response to his move to seek custody of his son.
According to later reporting by TMZ, following the statement, 50's lawyers contacted Daphne demanding a retraction of the allegations, which was met with a refusal and a request for millions of dollars and demands that 50 drop the custody case just in exchange for her taking down those posts, which 50 and his lawyers took to be an extortion attempt.
Then just over a month later, on May the 6th, 2024, 50 Cent would file a full defamation lawsuit against Daphne Joy for the statement she made online, which 50 Cent denied categorically. In response to this, Deafany would actually delete her statements against 50 from social media with it later being reported she'd fully dropped the accusation of our word against 50. However, as 50 pointed out, the damage was already done.
And according to reports, 50's lawsuit claimed that Daphne's defamatory post had garnered over 22,000 likes and had already caused significant damage to his business reputation. According to one article, 50 Cent is actually seeking over a million dollars in damages against Deafany for her alleged defamatory statements. Now, right now, that's still an outstanding case, but it could well be that Deafany Joy has dug a hole for herself so deep there's no way of getting out, even with Diddy support. But setting aside the beef with Daphne, 50 Cent's decades long beef with Diddy was finally coming to a
conclusion, which was nothing but W's for 50 Cent. In May 2024, it was reported that Netflix had won a bidding war for 50 Cents docue series about Diddy. Did he do it? Interestingly, the last piece of the puzzle was a final chapter in the Vodka Wars that truly brought the Shurok era to an end.
In June 2023, before the full allegations dropped, Diddy would accuse Shurok owner Diagio of racism, claiming the company failed to make promised investments in his brands. Essentially saying Diagio claimed that the distribution for Diddy's drinks brands were limited to urban areas. But then in January 2024, after the allegations, Diddy dropped his racism lawsuit against Shurock parent company, Diagio, with it being reported that Diddy withdrew all claims of racism and that Diagio and Diddy's business partnership was completely over. likely with Diddy's legal problems putting him
in an awful position to negotiate or accuse others of wrongdoing. After Diddy's downfall, rumors would circulate that Sherlock was actually looking to replace Diddy with 50 Cent as their new brand ambassador. And rumors circulated that a $100 million deal was on the table for 50 Cent to potentially step into Diddy's shoes as the main spokesman for Shurock.
However, this would seemingly turn out to be just a rumor with 50 Cent issuing a denial explaining why he would never work with Shurock, saying, "I own my brands. I wouldn't be an ambassador for Shurock. I haven't seen anybody drinking that stuff lately. It's over, lol. 50 made an interesting post on the topic in June 2024, discussing how racism played a role in the quality of the deals that Diddy got with Diaragio for Shurock and Santo with Effan.
But regardless of how Diddy was treated, the Shurock era was truly over and Diddy ultimately wound up with no ownership in the brand that he had made famous. Surely 50 would have been ecstatic at how things played out. And from here, he continued to poke at Diddy any opportunity that he got.
On the 11th of June, 50 turned up to an apparent roast of Diddy where the proceeds of the event were set to go to his victims with 50 making a post saying that he thought Diddy might come and that he was ready with the shooters, by which he means videographers, of course. The most recent Shay dropped by 50 came on July the 13th as 50 Cent had recently announced his new Gunit Production Studios in Shreveport.
And he would joke that Diddy would be joining them in Shreveport before laughing and saying that if Diddy comes to the party, people will be waking up with sore butts. Yeah, you're not going to believe this, but I just got a call and Puffy's confirmed for Streetport. It's lit. No, no. Can't go around. Everybody be scared to drink coffee. Wake up, your butt sore.
